MERIT Beauty

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Mia Kwon wears the MERIT x ERDEM | Signature Lip Trio.  Signature Lip Blush in London — a new, limited edition warm brick red shade inspired by ERDEM’s Mayfair atelier.

Signature Lip Satin in Bespoke — our best-selling medium pink brown shade in a soft satin finish. Signature Lip Matte in Black Tie — our limited edition deep burgundy shade from 2024, now back for the season. Available exclusively in the MERIT x ERDEM | Signature Lip Trio, only while supplies last.

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We’ve always said Retrospect was a work of art. Retrospect L’Extrait de Parfum by MERIT, painting by @Esther

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Scenes from @MARNI’s Spring/Summer 2027 show in Milan. Makeup by Mel Arter. Models wear Great Skin Serum Great Skin Priming Moisturizer The Minimalist Solo Shadow in Nelson Solo Shadow Sheen in Sartorial Signature Lip in 1990

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Get ready with @Jenna Dewan for dance rehearsal as she talks about getting the most out of her makeup routine and the go-to concealer trick she learned from Kylie Jenner. Jenna wears Great Skin Instant Glow Serum The Minimalist in Bisque & Oak Flush Balm in Beverly Hills Bronze Balm in Seine Day Glow in Cava Brow 1990 in Dark Brown Signature Lip in Archival Shade Slick in Taupe

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A critique we often hear (like in focus groups and the comment section), is that our products feel so lightweight that they must be cheap. The truth is, we intentionally design our products to be as light as possible, so they’re easier to carry with you on the go. Because when your routine goes with you everywhere, the last thing it should do is weigh you down.

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Makeup by Lynsey Alexander. The MERIT x ERDEM holiday sets are now available in very limited quantities.

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Everyone's favorite TV mom @Lauren Graham walks us through her everyday routine for picking up coffee, laundry detergent, and everything else on her shopping list. #MERIT #laurengraham #gilmoregirls #grwm #theuniform #theminimalist #parenthood

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"You know, it's good to have fun, but I like the classics." — the real-life Lily van der Woodsen and our forever style muse. @kellyrutherford wears — Flush Balm in Cheeky Day Glow in Solstice (coming soon) Brush No.1 Solo Shadow in Nelson Brush No.2 Clean Lash Signature Lip Matte in Sunday #meritbeauty #merit #meritroutine #kellyrutherford #grwm #lilyvanderwoodsen #gossipgirl #isabelmarant #parisfashionweek #signaturelipmatte

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The one step missing from your routine for skin that looks like skin, not makeup — courtesy of board-certified dermatologist and Panel of MERIT expert @dr.ugonabo.

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MERIT x ERDEM — Now available in limited quantities. The Signature Lip Trio — Our three Signature Lip finishes in three wearable shades, including one new one designed by ERDEM, and a returning favorite. The Retrospect Soap Trio — A set of three mini paper-wrapped hand soaps scented in our signature Retrospect fragrance. The Winter 2026 Set — Our best-selling cheek, eye, and lash essentials in soft, wearable shades inspired by ERDEM’s poetic ready-to-wear collections. meritbeauty.com

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Don’t tell 2003 @brendasong that her makeup routine now only takes five minutes. Brenda wears — Great Skin™ Instant Glow Serum Great Skin™ Priming Moisturizer The Minimalist in Palomino Bronze Balm in Seine Flush Balm in Cheeky Solo Shadow in Midcentury Brow 1990 in Brown-Black Clean Lash in Perfect Black Signature Lip Liner in Coupé #meritbeauty #makeup #beauty #meritroutine #grwm #brendasong

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The limited edition MERIT x ERDEM holiday sets — as seen at the ERDEM Spring Summer 2027 show in London. Makeup by Lynsey Alexander. Models wear — Day Glow in Tulle (new, limited edition shade available exclusively in the MERIT x ERDEM Winter 2026 Set) Signature Lip Matte in Black Tie (limited edition shade available exclusively in the MERIT x ERDEM Signature Lip Trio) Signature Lip Satin in Bespoke The Uniform Tinted Mineral Sunscreen Brow 1980 Volumizing Pomade Brow 1990 Gel Pencil