Chris Smith

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Your house is worth what a buyer will pay, a bank will lend on, and an appraiser will support. Not what you need. Not what you spent. Not what you hope. That's the formula. #RealtorLife #RealEstateAgent #ListingAgent #HomePricing

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Volkswagen sold "small" to a country obsessed with big. It became one of the greatest ad campaigns ever made. The lesson still applies. For 60 years, the American Dream was Think Big, more square footage, more house, more everything. The new American Dream is right-sized. The starter home that doesn't wreck your budget. The house that fits your life instead of owning it. The flex isn't the biggest house on the block. It's the one you can actually afford to live in. Send this for the buyer who thinks they can't afford "the dream." They can. It's just smaller than they think. #realtor #realtorsoftiktok #realestateagent #marketing #marketingstrategy

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If Microsoft and Oracle and Salesforce and Coinbase and Amazon and Meta are finding this much bloat with AI, it's hard to believe there isn't some in YOUR business too. #realtor #realtors #realtorsoftiktok #aitips #listingagent #realestateagents #realestateagent