dailyrefinement

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🚨 FREE TIKTOK SHOP LIVE SELLING EVENT — OAKLAND, CA 🚨 On October 23, I’m opening up my warehouse and we’re going to build a TikTok Shop LIVE show from start to finish—in real time. We’ll set up the show, go LIVE, run auctions, process the orders, and ship everything so you can see exactly what running a high-volume TikTok Shop operation actually looks like. And TikTok is sponsoring the event. 👀 Members of the TikTok Shop team will be there in person to help sellers get set up and connect qualified businesses directly with TikTok support/account reps. We’re especially looking for sellers who want to build toward $60,000+ per month in GMV. You can be brand new to LIVE selling or already doing serious volume. ☕ Coffee & drinks provided 🌮 Lunch + dinner provided 🤝 TikTok team on-site 📦 Full LIVE + shipping demonstration 🎉 Meet & greet on October 22 📍 Oakland, California 📅 October 23, 2026 🎟️ FREE EVENT If you’ve been thinking about getting serious about TikTok Shop LIVE, come see the entire process in person. Register through the link in my bio. #TikTokShop #TikTokShopSeller #LiveSelling #LiveShopping #Ecommerce

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I haven’t posted in almost a year, but this felt worth talking about. I’ve been reselling full-time since 2017 and live streaming since 2022, and this is one of the most interesting—and challenging—times I’ve seen in the industry. A lot of the suppliers I used to buy from are now selling directly to customers on live stream. At the same time, TikTok Shop has entered the live-selling space with an enormous amount of traffic, and Whatnot is competing hard to keep high-volume sellers. Larger sellers on Whatnot are seeing fee reductions of roughly 2–4%, which is a massive difference when you’re doing serious volume. So yes, competition for resellers is getting harder. But competition between the platforms is getting better. There are also an incredible number of customers discovering live shopping for the first time. The opportunity isn’t disappearing—it’s changing. After doing this for years, my biggest takeaway right now is: I don’t want my business dependent on one platform. TikTok Shop has incredible traffic. Whatnot has a mature live-shopping audience and is becoming more competitive on fees. Both have advantages. Both have challenges. And both can change quickly. For me, the goal is to maintain a healthy account on both platforms and have the ability to move volume wherever the opportunity is best. Nothing works for sure, and nothing works forever. Adaptability might be the biggest advantage a reseller can have right now. #Reselling #LiveSelling #TikTokShop #Whatnot #Ecommerce

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The future of live selling is unpredictable. TikTok Shop and Whatnot are both constantly changing. Fees change. Policies change. Traffic changes. And ultimately, these platforms can decide where they send traffic at any time. That doesn’t mean I think you should split your focus and try to become great at both simultaneously. In fact, I generally believe the opposite: Put all your eggs in one basket—and watch that basket very carefully. Pick the platform that is working best for your business and go all in. Learn the algorithm. Build your audience. Protect your account health. Become exceptional at that platform instead of mediocre at two. But I still want insurance. I want my TikTok Shop account set up, healthy, and ready to sell. I want my Whatnot account set up, healthy, and ready to sell. If traffic shifts, policies change, or something happens to one account, I don’t want to spend the next month figuring out another platform from scratch. I want to be able to switch over and keep selling. Concentrate your effort. Diversify your options. After almost five years of live selling, one thing I’ve learned is that nothing works for sure, and nothing works forever. The sellers who survive the changes are the ones who can adapt.