Brian Bosché

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Come with me behind the scenes as I join the social and content team at EuroLeague Final Four in Athens.  Most fans don’t see the content operation required to turn an event like this into a global moment. EuroLeague’s social and content team is one of the best I’ve worked with, and here’s what it actually takes. Before the games start, we’re capturing the arena, the city, jerseys, media day. This content is critical - it sets the stage and builds the tension. Once the games begin, everything speeds up. Photographers, videographers, social media managers are all working in sync to make sure every angle, reaction, and celebration is covered. The Greek fans were some of the loudest I’ve ever heard. When Olympiacos won, the entire arena erupted. But moments like that don’t become cultural moments on their own. It requires a team capturing, packaging, and sharing them with the world in real time. Over Final Four weekend, EuroLeague published hundreds of pieces of content that generated tens of millions of views. That’s the power of a content engine. Tens of thousands of fans watch the game live.  The content amplifies it to millions more. #EuroLeague #smsports #sportsphotography @EuroLeague @Danny Mc @Can Keyder

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Ask me your photography questions in the comments 📸🙌 #sportsphotography #photography #photographer

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Ask me your photography questions in the comments 📸🙌