L’Oréal Professionnel

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A strawberry blonde moment for Fashion Week. 🍓 We created @Olga custom shade for the occasion, then styled it for her Fashion Week appearances. The secret? Dia light for the color, Tecni.Art for styling + Absolut Repair Molecular Oil for that final touch of shine and smoothness. ✨ Hair color: @Florian Bonnemaison Hair styling: @kenzo hairstylist #LorealPro #ParisFashionWeek #StrawberryBlonde #HairTransformation #HairTok

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Watch our Global Creative Contributor @Cyndia Harvey create this effortlessly cool messy bun at the @Courreges SS27 show, using Tecni.Art Flex Web to build texture, movement and defined strands with flexible hold. 20 seconds. One messy bun. 👀 Could you recreate it in 20 seconds? #LorealPro #TecniArt #RunwayHair #HairTutorial #BackstageTransformation

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The perfect half ponytail? It’s all in the details. ✨ Follow along as we break down how to create this effortlessly polished hairstyle, step by step. And the secret behind that glossy, radiant finish? Absolut Repair Molecular Oil – for hair that looks beautifully smooth and full of shine. Created by @Jacques Uzzardi in frame @Louisergt🧝🏻‍♀️ Would you recreate this look? 👀 #LorealPro #HairTutorial #HairStyling #AbsolutRepairMolecular #BackstageTransformation

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Hairspray is back, and backstage at Paris Fashion Week, you can hear it before you see it. 💥 At the Pressiat show, L’Oréal Professionnel had a spray for every look. Because when it comes to big hair, there’s no such thing as “too much.” Go big hair or go home. #LorealPro #Pressiat #HairSpray #ParisFashionWeek #BackstageTransformation

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One product. Six looks. ✨ Backstage at @Courreges Cyndia Harvey used Tecni.Art Flex Web to create six completely different hair moods. From bedhead waves to cloud curls, off-duty buns and everything in between, Flex Web brings texture, definition and flexible hold to every look. Six looks. One Flex Web. Which one are you? 👀 #LorealPro #TecniArt #ParisFashionWeek #backstage #BackstageTransformation

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Something is about to unfold at Pressiat. 🖤 For the upcoming @Pressiat x L’Oréal Professionnel show, expect hair that moves between cinematic glamour, rock attitude and after-party energy. Think 1930s-inspired finger waves, a touch of Jessica Rabbit, and a punked-up Brigitte Bardot attitude. But that’s all we’re revealing for now. 👀 Stay tuned. #LorealPro #Pressiat #ParisFashionWeek #PFW #BackstageTransformation

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Directing hair like it’s an Oscar-winning performance. 🎬✨ 50 takes of pure action, all courtesy of the L'Oréal Professionnel Metal Detox Mask anti-breakage technology that neutralizes metal**. #LorealPro #HairTok #BTS #HairRepair #DamagedHair **By reducing metal deposition. Instrumental test after 6 weeks of use of the Metal Detox shampoo + mask.

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Backstage at the Pressiat presentation, we spotted a whole lineup of pro hair sprays. 💨✨ But which one is right for your everyday styling? We’re sharing our L’Oréal Professionnel hair spray secrets – when to use each one depending on the finish, hold and look you’re after. Find your perfect spray. 👀 #LorealPro #Pressiat #HairSpray #ParisFashionWeek #BackstageTransformation

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Instead of spraying hairspray directly onto the hair, mist it onto your brush and gently work it through the strands. This helps shape, smooth and set the hair at the same time, giving you more control and a more precise finish. For this technique, reach for Infinium or Elnett by L'Oreal Professionnel - your essentials for effortless-looking hold. One brush. One spray. One perfectly shaped finish. #LorelPro #BackstageTransformation #HairSpray #HairStyling #HairHack

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Rave girl. Forest nymph. Full-on alien. 👽✨ At @Mugler SS27, the only rule was: don’t be from this world. Under the creative direction of Miguel Castro Freitas, Mugler opened a new chapter—and hair visionary Louis Ghewy brought its otherworldly energy to life with striking looks created using L’Oréal Professionnel. Different moods. Different identities. One universe: Mugler. #LorealPro #Mugler #ParisFashionWeek #BackstageTransformation #RunwayHair

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Tools you didn’t expect to find in a hairstylist’s backstage kit. 👀 Needle + thread, an airbrush gun and a few other surprises. Watch @Cyndia Harvey work her backstage magic at @Courreges #LorealPro#LorealPro #RunwayHair #BackstageBeauty #FashionWeek

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A new chapter for @Courreges 🤍 Drew Henry’s debut as Artistic Director brought the playful, colourful spirit of early Courrèges into a new era. Our Global Creative Contributor @Cyndia Harvey translated the vision into hair, from sculptural silhouettes to Soft crunch looks, using L’Oréal Professionnel Tecni.Art + Absolut Repair Molecular Oil. Which look is your favorite? 👀 #LorealPro #Courreges #PFW #ParisFashionWeek #HairTok