Waitrose & Partners

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The same Waitrose chocolate you love, making a real difference since 2024 🍫✨ We’re proud to be the first UK-based supermarket partner of Tony’s Open Chain, supporting cocoa farmers earn a living income and farm sustainably. Spot the yellow or pink logos across our Waitrose own-brand bars, our confectionery boxes AND selected Christmas chocolates in store now! 🎄💛 Tap the link in our bio to find out more 👆 #waitrose #chocolatetok #supermarkethaul #uksupermarket #christmasfood

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Ready to level up your rice game? Here is how to get the fluffiest rice every single time 🍚✨ First: wash your rice until the water turns crystal clear! Clearing away surface starch is the ultimate secret to light, separated grains. Second: try the crater method! Bring your pot to a boil uncovered until you see steam craters forming. Pop the lid on, lower the heat for 10 minutes, and let it rest. Pure perfection every single time 👌 Watch the full step-by-step recipe by clicking the link in our bio 🍄 #waitrose #easyrecipe #perfectrice #dinnertonight #foodhack

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Hot, melty perfection! 🔥 Product developer Laura gives us the inside scoop on our new No.1 Carbonara and Cheesy Tomato Salsa Hot Dips (and what you need to be dunking in them). 👀 Grab yours in store now! 🛒 #Waitrose #NewFoodUK #Carbonara #HotDips #FoodTok

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Any night is takeaway night! 🍽️ Looking for dinner inspo tonight? Why not treat yourself to the £18 No.1 Food Lovers’ Takeaway for 4. Mix and match your perfect evening in with 2 mains + 2 sides of your choice. 🤩 #Waitrose #FoodTok #Takeaway #MealDeals #NewFoodUK

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Who’s nearly ready for Christmas? 🎄👀 Our product developer Chris is out in the field making sure our trees are top quality and looking extra festive for you all! Hand-cared for up to 12 years, soft family-friendly needles, and 2 trees planted for every 1 harvested 🌱✨ In store 27th November! 🛒 #Waitrose #ProductDeveloper #Christmas #ChristmasTrees #ChristmasPrep

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6 new bakery launches you don't want to miss! 🥖🍕 Our Product Developer Elizabeth takes us through of her ultimate favourite new breads plus our incredible new pizzettas! Which one are you grabbing first? 👀✨ #Waitrose #BakeryTok #ProductDeveloper #NewIn #Pizzetta

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The Traitors is back tonight! 🕵️‍♂️🗡️ Whether you’re 100% Faithful or secretly a Traitor, one thing’s for sure: elite watchalong snacks are non-negotiable. 🍕🍷✨ #Waitrose #Traitors #Faithful #CelebrityTraitorsUK

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Spooky season has officially landed at Waitrose 🎃👻 Consider this your sign to start Halloween prep! From pumpkins and decorations to ultimate trick-or-treat snacks, we’re ready. Are you? 🍬✨ #Waitrose #Halloween #TrickorTreat #FoodTok #October

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Is this the ultimate autumn dessert? 🤤🍪 gingerbread cookie dough, melty white chocolate chunks, topped with gooey toasted marshmallow… serve it warm straight out of the oven for 12 minutes and thank us later! Grab yours in the chilled dessert aisle now 🛒✨ #Waitrose #DessertTok #GingerbreadCookie #NewFoodUk #Cookies

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The iconic @Anya Hindmarch Universal Bag just got a @Dish makeover 💖🥦 Punchy pink with green Nastro handles, it’s recycled, recyclable, and holds up to 12kg of dinner party essentials. Grab yours exclusively at Waitrose! 🛍️✨ (Available in selected stores, subject to availability) #Waitrose #DishPodcast #AnyaHindmarch #UniversalBag #WaitroseHaul

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Baker status starts right here ✨🥖 Here are 3 rules for perfect gluten development: ✨ 🥖Wet = good: The wetter the dough, the springier the bake. ✨ 🥖Stretch & fold: Heel of the hand forward, fold back, rotate. ✨ 🥖The Poke Test: Stop when the dough feels buoyant and springs right back. Save this for your next bake! 💚 #waitrose #bakingseason #breadrecipe #bakingtutorial #autumn

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Some people just have a 6th sense for new Waitrose bakery drops. Absolutely mind-blowing accuracy. 👀🐮 #Waitrose #HighlandCowCake #NewProduct #CakeTok #NewFoodUK