truthpaste

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From humble beginnings, we have come so far! 💚 #truthpaste #smallbusinessuk #femaleownedbusiness #toothpaste #originstory

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Episode 3- you are now my marketing team! Can we make our citrus toothpaste famous before our next packaging run? If we don’t hit the target, I have to wear this… Comment an 🍊 if you’re joining! #truthpaste #citruschallenge #marketingteam #oralhealth

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Every cavity starts with demineralisation. 🦷 Here’s what that means, and whether you can reverse it 👇 What is demineralisation? Every time you eat or drink something sugary or acidic, bacteria in plaque produce acid that pulls minerals out of your enamel. That’s demineralisation. Saliva then puts minerals back, which is called remineralisation. Your teeth are constantly doing both. How does demineralization cause cavities? A cavity forms when minerals are lost faster than they’re replaced, over and over, until the enamel breaks down and a hole forms. Early signs include white or chalky spots on your teeth. Can you reverse a cavity? Early demineralisation, before a hole has formed, can be remineralised. Once there’s a hole, it can’t regrow and needs a dentist. How do you stop demineralization? Cut down how often you have sugar and acid, brush twice a day, and use a toothpaste that supports enamel. Shop our hydroxyapatite (the mineral that makes up most of your enamel) range. What’s your biggest cavity question? Tell us below ⬇️ #demineralisation #cavaties #reversecavaties #toothdecay #hydroxyapatite