COLLAB

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Harry Styles opened a pop-up in Amsterdam and people queued five hours in feather boas to get in 🪩 @Pleasing launched as a nail polish line in 2021. Four years later it has its own community, its own identity, and two locations with queues around the block. Building a brand that outlasts the moment is possible. Amsterdam proves it. Our Event Manager, Alice Carter, breaks down exactly how. #BrandCommunity #CreatorBrand #Pleasing #HarryStyles #PopUp

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7 days. 1 brief. Build something worth investing in. That was the challenge we set at THE BUILD 2026. 🧱 We paired some of the UK’s leading creators with proven entrepreneurs and operators, handed them the best AI tools on the market, and gave them one week to turn an idea into something a room full of investors would actually back. On Wednesday evening, they pitched the results live in front of a panel of industry experts. The standard was extraordinary. Watch what the impact below👇 Who’s ready for the next one? 🤔 #TheBuild #CreatorEconomy #AI #Startups @Canva @Lovable

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Most brand trips feel like influencer marketing. This one feels like world-building 👙 Our Event Manager, Alice Carter, breaks down why @TALA latest Mykonos trip is setting the standard for experiential campaigns in 2026. @grace beverley #brandtrip #tala #gracebeverly #hoteltala

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@Molly-Mae didn’t just launch a shop, she built a community.🤗 The @Maebe Store Village isn’t just a pop-up, it’s a masterclass in branding. From being a UGC factory to building a group-led brand world, she’s proving that the future of retail isn’t about products, it’s about belonging.💖 We sat down in the COLLAB office to break down why this worked so well and what it means for the next generation of creator brands. The COLLAB take: 📲The aesthetic is the product 💻Community = customers 🛍️Experience over retail Which creator do you want to see build their own store next? Let us know in the comments! 💬 #maebevillage #creatorbrand #COLLAB #brandexperience

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Creator brands 🤝 taking people behind the scenes. MESSY DIPS is doing this so well. 👏🥔 #CreatorEconomy #CreatorBrands #MessyDips #BrandBuilding #FoodTok

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Meet the partners behind THE BUILD 2026 🤝 From supporting founders and creators to helping bring ambitious ideas to life in just a few days, our partners played a huge role in making this event happen. Big thank you to everyone who backed the vision and helped make THE BUILD what it was 🚀 #hackathon #thebuild