frida

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September has the most babies…and the most moms who can’t wipe. You’re five steps closer to a better bathroom trip with the Postpartum Essentials Kit.

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We’ve been in Crunch mode over here at Frida. Think you know what we’ve been whipping up at the Lab? 👀🚗🫧🤖 On your Mark, get set…take a crazy guess ⬇️

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All those years of science camp led to a Snot Umbrella. Our moms must be really proud. Dig nose-deep into the nerdy stuff that helps our Electric NoseFrida Pro weather the snot storm. [Our engineers have waited years to talk about this. Please don’t try to change the subject.]

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Remember the kid who reminded the teacher about the science homework? We hired them…because it takes a special kind of genius to geek out over gunk. See how we invented a GumBumper™ that stops pokes & a flippable floss head that picks plaque out of every size smile. Our Electric Flosser was extra-engineered for under-brushed mouths. You’re welcome.

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Cavities have been real quiet since our Electric Toothbrush dropped. Our Prove-It Light™ helps kids learn the drill…so dentists don’t have to reach for theirs. Safe to say it was a big hit at the American Academy of Pediatric Dentistry. Available at @walmart and on @amazon.

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Hear from Frida founder + mom of four Chelsea on how our Electric Flosser attacks plaque without going after their gums. Our GumBumper™ keeps floss from going too deep, while flippable heads get the gunk out of every grin. Available at @Walmart and on @Amazon.

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Their routine. Their rules. Their rhinestones. Because making the basics theirs is kind of the point.

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Growing up doesn’t mean outgrowing. Meet Frida for kids. This is Do It Yourself Care for kids who say they’ve got it [and parents who are over it]. ✔️Oral Care that tackles brushing battles ✔️Hair Care that locks in wash day wins ✔️Body Care that cleans from head to toenail Now available at @Walmart and on @Amazon. #frida #new #launch #kids #fyp

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Gayle really said girl, lay down. @Gayle King @Alexandra Cooper #frida #fridamom #alexcooper #callherdaddy #pregnancy

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We live in a world that loves boobs. As long as they’re doing what society wants them to do. Use them to sell literally anything? No problem. Flash them for beads? Cheers. Put them on a billboard? They will get people talking. But the moment boobs start doing their actual job—feeding a baby, leaking through a shirt, existing unevenly, painfully, honestly—everyone suddenly gets shy and uncomfortable. “Cover up.” “Too much.” “Not appropriate.” That’s funny. Because those are the boobs that need the most care. The same boobs that get flagged, blurred, and deleted —not because they’re inappropriate, but because they’re real. This Mardi Gras, Frida is switching it up. Instead of objectifying boobs, what if we celebrated them? Because boobs aren’t the problem. Pretending they only exist for one reason (our entertainment) is. So come see the float. Take the pics. Clutch your beads if you need to. Then join the party: SHOW US WHAT YOUR BOOBS CAN DO. @Chelsea H frida.com/boobs

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Put Frida & @MarkRober in a room and you’ve got yourself the world's first-ever human car wash. We hit up @CrunchLabs to build a drive-thru for messy kids with all our latest & greatest innovations. Watch the full Kid Wash via link in bio or get the routine behind the ride at @Walmart or on @Amazon.

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Put Frida & @MarkRober in a room and you’ve got yourself the world's first-ever human car wash. We hit up @CrunchLabs to build a drive-thru for messy kids with all our latest & greatest innovations. Watch the full Kid Wash via link in bio or get the routine behind the ride at @Walmart or on @Amazon.