Allure

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There are bronze and pink and lime eyeliners out there—but one that delivers all three colors in a single swipe? That’s something special. We’re talking about a shade-shifting liquid eyeliner that’s shimmering pink one second, appears sparkling lime green the next, and then somehow morphs into metallic copper. And then back to pink again! And on and on. There’s nothing else like Stila Stay All Day Chroma-Flash Liquid Eye Liner out there because it’s the only formula of its kind (so far at least). Keep watching to see everything senior beauty editor Jesa Marie Calaor loves about the formula and tap the link in bio to see all of this years Best of Beauty Breakthrough winners. #BestofBeauty #AllureBestofBeauty

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With so many K-beauty fans on the Allure staff, it’s hardly a surprise that more than a handful of Korean skin-care, makeup, and hair-care products have earned our most prestigious stamp of approval: a 2026 Best of Beauty Award. The pros are plentiful: affordable prices, effective and time-tested ingredients, skin care-conscious makeup, and scalp-focused hair care. Allure’s commerce editor and K-beauty enthusiast, Sarah Han, is here to walk you through them. Tap the link in bio to read more and shop them all. #AllureBestofBeauty #BestofBeauty

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How chronically online do you think #AnneHathaway and #DakotaJohnson really are? It’s time for the “Verity” stars to take on some of the internet’s biggest beauty trends and put their TikTok knowledge to the test! See which trends get their seal of approval—and which ones they’re not so sure about—at the link in bio.

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Can your favorite on-screen doctors pass Allure’s health quiz? The cast of #Scrubs may be able to save lives at Sacred Heart Hospital, but we’re here to put their minds to the test 🧠 Keep watching to see if Zach Braff, Sarah Chalke, and Donald Faison pass. Let’s just say… they should stick to acting! Don’t forget, season 9 of Scrubs is out now.

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Zara, Gaga, or Mother of Dragons? Go behind the scenes with #ZaraLarsson as she gets ready for her Allure cover shoot. During this episode of Standing Appointment, Larsson does her first ever lip design during her glam session with makeup artist #SophiaSinot 💄

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Nothing screams Roxie like a bright red lip 💄 Come backstage as #ReeceWeaver gets into character as Roxie from Chicago, from winged liner to a sleek low bun.

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A haul of heavy hitters 😍 Allure Commerce Editor Sarah Han takes us through the October Box, featuring Charlotte Tilbury, Color Wow Hair, Kat Burki Skincare, Earth Harbor, and more. Join the club and discover the full lineup at the link in bio.

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We all unite when we hear “Midnight Sun” 🩷 Community is truly so special. During #ZaraLarsson’s Allure Best of Beauty cover shoot, we got to ask the pop star about the environment she creates at her shows. Tap the link in bio to watch the full video.

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Barbie’s dream house? No, this is a beauty dream house 🩷 Welcome to the Allure Best of Beauty closet, where Edward Horgan and ElleAnna Revell run point. Step into the space where beauty magic happens and get a glimpse at how our Best of Beauty Awards come together over months of product testing. #BestofBeauty #AllureBestofBeauty

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From packaging to pigmentation, blendability, and more, becoming a Best of Beauty winning blush is not easy. Our decisions don't happen overnight or in one long meeting. It's a yearlong process that happens steadily, in the background, as we conduct interviews with experts, meet with brand founders, attend launch events, and blushes around the office. What does happen in our Best of Beauty Meetings? A lot of deliberation, just like this. Sit down with our editors and take a glimpse at what some of our final meetings look like, and don't forget to see all of this year’s winners at the link in bio.

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From the identical eye patch launches to YISE’s claims that Jones Road copied their product (followed by social media’s allegations that YISE is in fact the brand with copycat tendencies), the current beauty news cycle has us asking how much absolute originality and innovation we can really expect in an industry this saturated, with new launches arriving by the hour. Senior news editor James Manso and executive beauty director Jenny Bailly weigh in on the drama dominating our feeds this week on the latest episode of Beau-tea.

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Get ready for something big, pink, and very sparkly. Also: meow. Our 2026 Best of Beauty cover drops tomorrow at 8 a.m. ET. Hint: You’ll never forget her.