The Local Project

The Local Project

@thelocalproject

The best in architecture & design across Australia, New Zealand & North America.

The Local Project is a TikTok creator in Australia with 195.3K followers and 4.9M likes. Their videos average 256.9K views, an engagement rate of 1.5%. Most-used hashtags: #luxuryhome, #luxuryliving and #housegoals.

https://thelocalproject.com.au/link-in-bio/
195.3K
Followers
46
Following
4.9M
Likes
256.9K
Avg views
Engagement: 1.5% Australia 🗣️ English
Collaborators: @ferrari
195.3K
Followers
4.9M
Total likes
256.9K
Avg views
1.6K
Videos
46
Following
610
Favorited
1.5%
Engagement

Growth & Forecast

+100
Followers / 16d
+0
Total likes / 16d
195.3K
7-day forecast (Followers)
195.5K
30-day forecast (Followers)

+100 followers in the last 16 days. Predicted: 195.3K followers in 7 days, 195.5K in 30 days (4.9M likes).

Estimated earnings

Estimated rate per sponsored post: $975 to $4.9K, based on roughly $5 to $25 per 1,000 followers. This is an estimate from audience size, not reported income.

Growth over time

Followers

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Total likes

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Last updated:

TikTok profile

Recent videos

Project Feature • @leetonpointonarchitects beautifully bridges the divide between the artistic and the functional needs of family living in this Melbourne dwelling. “Luna House was conceived as an enduring project that transcends time or trends,” says director Michael Leeton. The result is an unexpected everyday refuge – a home that is designed to be lived in but also feels like a retreat. Head to the link in bio to read Luna House by Leeton Pointon Architects on The Local Project. Photography by @sharyncairns. Architecture by Leeton Pointon Architects. Interior design by Leeton Pointon Architects and @cjh____________studio. Build by @lba_construction. Styling by CJH Studio. Landscape design by @mylesbaldwindesign. Filmed by @kallaystudios. Edited by @thelocalproduction_. Production by The Local Production.
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Project Feature • @leetonpointonarchitects beautifully bridges the divide between the artistic and the functional needs of family living in this Melbourne dwelling. “Luna House was conceived as an enduring project that transcends time or trends,” says director Michael Leeton. The result is an unexpected everyday refuge – a home that is designed to be lived in but also feels like a retreat. Head to the link in bio to read Luna House by Leeton Pointon Architects on The Local Project. Photography by @sharyncairns. Architecture by Leeton Pointon Architects. Interior design by Leeton Pointon Architects and @cjh____________studio. Build by @lba_construction. Styling by CJH Studio. Landscape design by @mylesbaldwindesign. Filmed by @kallaystudios. Edited by @thelocalproduction_. Production by The Local Production.

Video Feature • Steven Harris’s connection to Tribeca stretches back to a time when the New York neighbourhood looked remarkably different. Today, his loft with Lucien Rees Roberts reflects that long connection to place through a layered collection of art, furniture and family objects. Though relatively modest by New York loft standards, Warren Street Apartment is carefully arranged around a living room designed as its central space. Beyond it, intimate rooms unfold with a sense of warmth and familiarity. Head to the link in bio to watch the full video on The Local Project. Architecture by @stevenharrisarchitects. Interior design by @reesrobertspartners. Filmed and edited by @ocohomes. Production by @thelocalproduction_.
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Video Feature • Steven Harris’s connection to Tribeca stretches back to a time when the New York neighbourhood looked remarkably different. Today, his loft with Lucien Rees Roberts reflects that long connection to place through a layered collection of art, furniture and family objects. Though relatively modest by New York loft standards, Warren Street Apartment is carefully arranged around a living room designed as its central space. Beyond it, intimate rooms unfold with a sense of warmth and familiarity. Head to the link in bio to watch the full video on The Local Project. Architecture by @stevenharrisarchitects. Interior design by @reesrobertspartners. Filmed and edited by @ocohomes. Production by @thelocalproduction_.

A shower that feels like a private retreat 🚿 #interiordesign #luxuryhome #housegoals #luxuryliving #interior #architecture
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A shower that feels like a private retreat 🚿 #interiordesign #luxuryhome #housegoals #luxuryliving #interior #architecture

News Feature • The arrival of the Luce marks a defining moment for @ferrari. As its first fully electric model, the Luce introduces a new kind of Ferrari while posing a compelling question: what makes a Ferrari a Ferrari when so much beneath the surface has changed? For its Sydney unveiling – at Ferrari Sydney in Waterloo – an audience of motoring and design aficionados were invited to explore the ideas, technology and creativity shaping this exciting next chapter. Head to the link in bio to read Ferrari Luce Arrives in Sydney, Marking a New Electric Era on The Local Project. Photography by @pratley. Filmed and edited by @_danieltran_.
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▶ 3.7K ❤ 0 💬 0

News Feature • The arrival of the Luce marks a defining moment for @ferrari. As its first fully electric model, the Luce introduces a new kind of Ferrari while posing a compelling question: what makes a Ferrari a Ferrari when so much beneath the surface has changed? For its Sydney unveiling – at Ferrari Sydney in Waterloo – an audience of motoring and design aficionados were invited to explore the ideas, technology and creativity shaping this exciting next chapter. Head to the link in bio to read Ferrari Luce Arrives in Sydney, Marking a New Electric Era on The Local Project. Photography by @pratley. Filmed and edited by @_danieltran_.

Issue No. 21 Feature • Video Feature • The @fisherpaykel Series • The adult wing at Babylonia offers an enveloping expression of the timber palette, with Tasmanian oak wrapping the bedroom to create a sense of warmth and intimacy. In the kitchen, lighter stone and concrete temper the timber, while maintaining the home’s connection to the trees beyond. That material language shifts again at the pool, where terracotta introduces an earthy, almost subterranean quality. Chosen for both its durability and its long history of use around water, it gives the space a grounded, elemental feel. Watch the full video on The Local Project or read Babylonia by FMD Architects in the latest Issue No. 21 print publication. Photography by @timothykaye. Architecture by @fmdarchitects. Build by @kapitolgroup. Landscape design by @eckersleygardenarchitecture. Joinery by LL Installations. Appliances by Fisher & Paykel. Natural stone flooring by @ecooutdoor. Artwork by Mira Gojak and @narf1771. Artwork supplied by @gertrudecontemporary and @gallerygabelich. Filmed by @thelocalproduction_. Edited by @enoughsaid.studio. Production by The Local Production.
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Issue No. 21 Feature • Video Feature • The @fisherpaykel Series • The adult wing at Babylonia offers an enveloping expression of the timber palette, with Tasmanian oak wrapping the bedroom to create a sense of warmth and intimacy. In the kitchen, lighter stone and concrete temper the timber, while maintaining the home’s connection to the trees beyond. That material language shifts again at the pool, where terracotta introduces an earthy, almost subterranean quality. Chosen for both its durability and its long history of use around water, it gives the space a grounded, elemental feel. Watch the full video on The Local Project or read Babylonia by FMD Architects in the latest Issue No. 21 print publication. Photography by @timothykaye. Architecture by @fmdarchitects. Build by @kapitolgroup. Landscape design by @eckersleygardenarchitecture. Joinery by LL Installations. Appliances by Fisher & Paykel. Natural stone flooring by @ecooutdoor. Artwork by Mira Gojak and @narf1771. Artwork supplied by @gertrudecontemporary and @gallerygabelich. Filmed by @thelocalproduction_. Edited by @enoughsaid.studio. Production by The Local Production.

Video Feature • After more than a decade without designing a home for himself, Josh Greene – of @joshgreenedesign – approached his Lenox Hill apartment with an abundance of ideas and the freedom to decide what to leave out. Rather than following a singular gesture, the interior developed through furniture, texture, lighting and materials collected or considered over time. Greene describes the finished apartment as a reflection of where he is in his life today. It is a home shaped by professional experience but ultimately measured by something more personal – the pleasure of living within it every day. Head to the link in bio to watch the full video on The Local Project. Photography by @timlenzphoto. Interior design and styling by Josh Greene Design. Filmed and edited by @ocohomes. Production by @thelocalproduction_.
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▶ 3.3K ❤ 0 💬 0

Video Feature • After more than a decade without designing a home for himself, Josh Greene – of @joshgreenedesign – approached his Lenox Hill apartment with an abundance of ideas and the freedom to decide what to leave out. Rather than following a singular gesture, the interior developed through furniture, texture, lighting and materials collected or considered over time. Greene describes the finished apartment as a reflection of where he is in his life today. It is a home shaped by professional experience but ultimately measured by something more personal – the pleasure of living within it every day. Head to the link in bio to watch the full video on The Local Project. Photography by @timlenzphoto. Interior design and styling by Josh Greene Design. Filmed and edited by @ocohomes. Production by @thelocalproduction_.

Popadich House, an architect's coastal family home. #coastalliving #architectlife #lonelybaydreams #newzealand #camping #housetour 
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Popadich House, an architect's coastal family home. #coastalliving #architectlife #lonelybaydreams #newzealand #camping #housetour 

Architecture that lets nature take the lead 🌿 #housegoals #architecture #luxuryhome #luxuryliving #outdoorliving #massachusetts
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Architecture that lets nature take the lead 🌿 #housegoals #architecture #luxuryhome #luxuryliving #outdoorliving #massachusetts

News Feature • When @ferrari does something radically new, the world pays attention. The announcement of the Luce, the marque’s first-ever electric vehicle, certainly generated incredible buzz. For its unveiling at Ferrari Brisbane in Newstead, a crowd of motoring and design enthusiasts gathered to consider what the Prancing Horse’s move into electric represents – not simply as a new model but as a pioneering approach to design, technology and the driving experience. Head to the link in bio to read The Groundbreaking Ferrari Luce Launches in Brisbane on The Local Project. Photography by @tomblessing.studio. Filmed and edited by @dfuse.studio.
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▶ 3.4K ❤ 0 💬 0

News Feature • When @ferrari does something radically new, the world pays attention. The announcement of the Luce, the marque’s first-ever electric vehicle, certainly generated incredible buzz. For its unveiling at Ferrari Brisbane in Newstead, a crowd of motoring and design enthusiasts gathered to consider what the Prancing Horse’s move into electric represents – not simply as a new model but as a pioneering approach to design, technology and the driving experience. Head to the link in bio to read The Groundbreaking Ferrari Luce Launches in Brisbane on The Local Project. Photography by @tomblessing.studio. Filmed and edited by @dfuse.studio.

Video Feature • Overlooking Parsley Bay in Sydney, Wentworth House gives new purpose to the former Wentworth Memorial Church, originally designed by renowned Australian architect Don Gazzard. Its soaring volumes and abundance of natural light remain central to the experience of the building. Contemporary interventions by @boffidepadova_australia introduce the practical requirements of residential life while sitting within the existing architecture. Through a restrained approach to adaptive reuse, the building’s original character continues to define its next chapter. Head to the link in bio to watch the full video on The Local Project. Photography by @nicholascaldwell_. Original architecture by Don Gazzard. Kitchen, bathrooms and wardrobes by Boffi. Filmed by @thelocalproduction_. Edited by @patrickharris_dp.
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Video Feature • Overlooking Parsley Bay in Sydney, Wentworth House gives new purpose to the former Wentworth Memorial Church, originally designed by renowned Australian architect Don Gazzard. Its soaring volumes and abundance of natural light remain central to the experience of the building. Contemporary interventions by @boffidepadova_australia introduce the practical requirements of residential life while sitting within the existing architecture. Through a restrained approach to adaptive reuse, the building’s original character continues to define its next chapter. Head to the link in bio to watch the full video on The Local Project. Photography by @nicholascaldwell_. Original architecture by Don Gazzard. Kitchen, bathrooms and wardrobes by Boffi. Filmed by @thelocalproduction_. Edited by @patrickharris_dp.

Video Feature • Set among mature maple trees in Hudson Valley, New York, Oak Tree House by @ralston.architects and builder @stoneleaf_construction is shaped around a close connection with its landscape. Its long, linear form allows rooms to frame changing views across the valley while maintaining a sense of intimacy. Drawing on principles of Japanese architecture, concrete, steel, glass and wood establish a restrained material language. Throughout, the design creates moments of calm while keeping family life closely connected to the surrounding terrain. Head to the link in bio to watch the full video on The Local Project. Photography by @pbcrosby. Architecture by Ralston Architects. Build by Stoneleaf Construction. Filmed and edited by @thelocalproduction_. Production by The Local Production.
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Video Feature • Set among mature maple trees in Hudson Valley, New York, Oak Tree House by @ralston.architects and builder @stoneleaf_construction is shaped around a close connection with its landscape. Its long, linear form allows rooms to frame changing views across the valley while maintaining a sense of intimacy. Drawing on principles of Japanese architecture, concrete, steel, glass and wood establish a restrained material language. Throughout, the design creates moments of calm while keeping family life closely connected to the surrounding terrain. Head to the link in bio to watch the full video on The Local Project. Photography by @pbcrosby. Architecture by Ralston Architects. Build by Stoneleaf Construction. Filmed and edited by @thelocalproduction_. Production by The Local Production.

News • Around two weeks ago, The Local Project joined @fisherpaykel in Toronto for an intimate dinner centred on The Shared Room: Designing for Life Together. Hosted by The Local Project founder and CEO @aidananderson, the evening gathered 40 members of Toronto’s design community for a conversation with @partisansarchitecture co-founder Alex Josephson, @shimsutcliffe founding partner Brigitte Shim and @leckiestudio founder Michael Leckie, exploring how homes can support shared living and adapt to changing needs over time. Together, the speakers offered a considered perspective on the future of residential design and the lives it accommodates. Photography by @aswilliamson. Filmed and edited by Andrew Williamson.
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▶ 4.6K ❤ 0 💬 0

News • Around two weeks ago, The Local Project joined @fisherpaykel in Toronto for an intimate dinner centred on The Shared Room: Designing for Life Together. Hosted by The Local Project founder and CEO @aidananderson, the evening gathered 40 members of Toronto’s design community for a conversation with @partisansarchitecture co-founder Alex Josephson, @shimsutcliffe founding partner Brigitte Shim and @leckiestudio founder Michael Leckie, exploring how homes can support shared living and adapt to changing needs over time. Together, the speakers offered a considered perspective on the future of residential design and the lives it accommodates. Photography by @aswilliamson. Filmed and edited by Andrew Williamson.

Frequently asked questions

How many followers does The Local Project have?

The Local Project (@thelocalproject) has 195.3K TikTok followers as of 2026-10-05.

How fast is The Local Project growing on TikTok?

+100 followers in the last 16 days. Predicted: 195.3K followers in 7 days, 195.5K in 30 days (4.9M likes).

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