SkillScout

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ICNC is a homegrown Chicago incubator where things get made and entrepreneurs bring ideas to life. We're partnering with their team to create evergreen visuals celebrating the people, spaces, and businesses that make up their community. Ahead of our shoot, Creative Director Sam Baker headed out to meet the entrepreneurs, explore the spaces, and capture a few test images to help shape our creative approach. Now we're back capturing the real thing. More to come soon!

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What if one production day could give you a month’s worth of content? While your main production is doing its thing, think about who else you can have capturing the day. Give 3 to 4 people different jobs, angles or perspectives and suddenly you’re walking away with a whole lot more than the hero piece. One shoot. Multiple perspectives. A much fuller content calendar. More food for thought from our upcoming episode, How to Build a Smarter Creative Budget for 2027, dropping next week. #EmployerBrand #EmployerBranding #CreativeBudget #TalentAcquisition #BehindTheScenes @abbycheese_ep @i_am_elenav

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Your 2027 creative budget should work harder for you. One production should give you more than one big video. Think BTS. Short-form. Employee perspectives. Photography. Stories around the story. Create the engine, then get more mileage out of what you’re already making. A little food for thought from our upcoming episode, How to Build a Smarter Creative Budget for 2027, dropping next week. #CreativeStrategy #EmployerBrand #EmployerBranding #CreativeBudget #ContentStrategy