@msmindymiller

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Celebrating 40!!✨ There’s something special about crossing over into another decade when that possibility once felt uncertain, but my day is here and I’m super grateful for that opportunity : )

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Year 2026 and we absolutely are still having to initiate, host, and engage brands in discussions about what appropriate BCAM campaigns look like. But maybe this is the year they will listen? They’ve certainly done much better over the years and I share that as someone who used to immediately vacate the businesses with the ✨💕PiNk fOr aWaReNeSs🎀✨ activations and decor. Now I stop and ask questions, I email, DM, or chat with them about the importance of meaningfully giving back to research and the organizations that directly supporting the men, women, and families affected by breast cancer. (Because let’s not forget, men have breasts and they can get breast cancer, too.) And I encourage these businesses to allocate the budget for disposable and environmentally unfriendly plastic pink tablecloths and banners to precisely that. Otherwise it’s just marketing and exploitation. Maybe I’m a little too optimistic, but if those wearing pink tutus for no reason and adorning their products with pink bedazzlements want any form of positive response from the breast cancer community, they’ll listen AND take action. And if they don’t, well, that tells us everything we will ever need to know. 💗 #breastcancerawareness

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Join me for my Saturday long run and all that follows as I share with you an example of a Breast Cancer Awareness Month campaign that really gets it all right 💕 AD But first I have to share with you that I’m trying to do something that scares me. Like really scares me. I’m trying to run 100 miles in October—10 miles for every year of my survivorship. These are miles 43-60! Maybe the scariest of all is that I’m telling you about it. Actually putting that out into the universe. I don’t know how it’s going to end, but I do know that I’m giving it all I have. And it’s because of the developments in breast cancer research that I’m still here and able to dream big, that I’m able to try something that terrifies me and then tell people about it. Thank you, @Swiss Tech and @Nat’l Breast Cancer Foundation joining forces in such a heartfelt, meaningful way. With 20% of proceeds from this collection of stainless steel water bottles, tumblers, travel mugs, and a multi-use tool being donated to NBCF’s life-saving programs, this campaign reminds us of what really matters. This is how we move the needle forward. This is how we save lives and add years to lives. And this is how we give people like me a second chance to live the lives we once wondered if we’d get to live. 💗 Get yours today, all items sold exclusively at @Walmart! #SwissTechOutdoors #breastcancerawareness #breastcancerawarenessmonth