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@jameshoffmanncoffee
I make videos about coffee, mostly.
James Hoffmann is a TikTok creator in the United Kingdom with 492K followers and 4.2M likes. Their videos average 474.5K views, an engagement rate of 1.3%. Most-used hashtags: #coffee, #caffeineaddict and #espresso.
https://linktr.ee/jimsevenEstimated rate per sponsored post: $2.5K to $12.3K, based on roughly $5 to $25 per 1,000 followers. This is an estimate from audience size, not reported income.
Last updated:
Latest video: 2026-09-24
Is The Wendougee LITA The Future of Home Espresso?
At the start of the year, I went to Guatemala to create a beginner’s guide to fermentation in coffee. This is a project together with Lucia Solis, where we processed the same washed coffee through four different kinds of fermentation. We’re calling it The Fermentation Project. Over 100 roasters internationally came onboard the project, and will be working on making tasting sets available soon for another global live tasting later in the year. If you’d like to be kept in the loop about this project, sign up to my new newsletter at the link in my bio. I’ll be sharing updates on the project there!
I went to Guatemala this year to film a beginner’s guide to fermentation in coffee, a project together with Lucia Solis. The newsletter link in my bio is for you to sign up for updates about the Fermentation Project and tasting kits of roasted coffee that will be available for the corresponding live tasting event. (The Drip Feed is my new newsletter, so you can sign up for that at the same time, if you’d like, or you can just choose to get updates on The Fermentation Project.) I hope you enjoy the full video about this on my YouTube channel (also linked in full at the link in my bio), it was a lot of work and I’m super grateful to Lucia Solis and everyone at the farm for all their hard work on this!
James Hoffmann (@jameshoffmanncoffee) has 492K TikTok followers as of 2026-10-24.
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