Burté

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If you lead a billion-dollar consumer brand but don’t actually use social media, how well can you understand today’s consumer? I’m not talking about posting. I’m talking about scrolling, observing, reading comments, following creators and understanding what people actually care about. Social media isn’t just another awareness channel. It’s part of where culture is being created. And the top sets the tone for the entire organization. #marketing #brandstrategy #consumerbehavior #socialmedia #marketingleadership

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I’ve seen billion-dollar brands spend $5K–$10K on ONE piece of social content… only for almost nobody to engage with it. Performance content shouldn’t be treated like a TV commercial. Create. Test. Learn. Find the winners. Then scale what works. Stop trying to predict the perfect creative in a conference room. Let consumers tell you. #performancemarketing #marketing #contentstrategy #brandstrategy #socialmedia

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Billion-dollar brands have more consumer data than ever—and somehow feel further away from consumers than ever. Challenger brands have an advantage that doesn’t show up on a dashboard: proximity. They’re in the comments, communities and conversations where culture is actually happening. The brands that win won’t necessarily have the most data. They’ll be the ones closest to the consumer. #marketing #brandstrategy #consumerbehavior #challengerbrands #consumerinsights