Evan Van Auken

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I went from making $24 an hour as a firefighter paramedic to running a seven-figure crafting company… and now I’m documenting the real, unpolished side of what it actually takes to grow this thing. The plan is simple: take my business @scorchmarker from seven figures to eight, and show every step. So my kids, my grandkids, and maybe even you have a blueprint you can follow without repeating my mistakes. If you want to see the real numbers, the real setbacks, and the real work behind building a brand… stick around.

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Our brand was failing. We needed to take action. So we launched a new product on our own. We mixed it. We bottled it. We shipped it. It saved our business. These are the stories we share inside the accelerator. If you liked this video, you’d love our community. #ecommerce #manufacturing #makersmagic

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I had no idea what i was in for when i listed my first product on Amazon. I had no idea that it would force me to become a better version of me. I worked on the business and the business worked on me. It became my opportunity vehicle. It allowed me to put direct effort into a business that could earn while i was asleep. It allowed me to present husband and father. It changed my life. It can change yours too. #ecommerce

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Two paths to getting your business to a million dollars a year You either pay for growth with ads, or you earn it with organic content. If your margins are tight and you don’t have extra cash to burn, ads aren’t always the smartest first move. That’s when you lean into organic content. Real volume, multiple videos a day, hundreds a month. Because you have to make noise and earn attention. And here’s the upside: even if you plan to run ads later, you still need strong creative, and the fastest way to develop winning creative is by practicing organically. Post consistently, figure out what resonates, identify your winners, and then put ad spend behind what’s already converting. You can absolutely reach seven figures without ads - it’s harder, but the skill of creating content that captures attention will pay you for years.

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Never print shipping labels directly from shipping softwares! if there is a small issue like Printers jams, Labels misprints or if stuff goes wrong - Reprinting from ShipStation is a pain. So I always download the labels first. Save them to a folder on my computer. And then open the file and print from there. Even If one label messes up, I can reprint just that one. It’s faster, safer, and way less frustrating.

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Always design your labels in CMYK if they’re going to print. RGB is for screens. CMYK is for printers. That matters because colors can look perfect on your computer… Then print completely different on the actual label. A good designer should know this, but I still double-check every time.

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Spend money based on your profit, not your sales. If it’s your business, it’s your money. Use it wisely.

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What do you do with your damaged inventory?

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This $531 Production Setup Helps us Bottle 1,000 units a day

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The biggest mistakes are always disguised as wins.

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Any item that we can’t sell ends up as reject inventory. Sometimes the blister might be crooked or a sticker might be slightly off. It happens less than 1% of the time, but it’s part of manufacturing. I’ll use it in the craft room, test with it, or give some of it away. Retail doesn’t allow this stuff, and I won’t send it to customers either. If it doesn’t look right, it doesn’t ship. That’s why we inspect everything. Quality matters more than anything else This is what we talk about every day inside Operator Academy. Check it out from my Bio link for more info

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We give away free gifts to encourage bigger orders without lowering perceived value. Spend $60, get a free Scorch Marker. Spend $120, get a stencil pack. These aren’t random freebies. They help customers get better results. We label them clearly as free gifts so the unboxing feels intentional. We’ve tested this a lot and People prefer free gifts over discounts every time.